Web Survey Bibliography
Conducting focus groups via computers is becoming an increasingly popular method for collecting data. The main benefits of Internet-based focus groups include lower-cost, no travel expenses, automatic capture of the discussion data, and the ability to reach remote populations for participation. Although Internet-based focus groups are popular, little research has been done to compare the quantity and quality of the information obtained from traditional face-to-face groups and computer-based focus groups. This study compared the quantity and quality of information gained from face-to-face and two computer-based focus group conditions. Results indicated conducting focus groups using a computer produces similar amounts of information. Most important, the quality of the information obtained from computer-based focus groups is not significantly different from information obtained from face-to-face groups. Varying levels of social interaction to cause different levels of perceived social presence did not produce differences in the quality or quantity of information.
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Web survey bibliography - Olmsted, M. G. (4)
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- Designing Surveys for Tablets and Smartphones; 2013; Lakhe, S., Nichols, E. M., Olmsted, M. G., King, T.
- The Effects of Web and Mail Mixed-Mode Approaches on Response Rates in a Survey of Physicians; 2009; McFarlane, E., Murphy, J., Olmsted, M. G., Severance, J.
- An Experimental Comparison of Computer-Mediated and Face-to-Face Focus Groups; 2003; Underhill, C., Olmsted, M. G.